ECO-FRIENDLY CLOTHES, WHAT DOES IT MEAN?
Plastic Free Clothing
So, synthetic fabrics are one of the biggest issues in the fashion industry. The production of polyester clothing uses harmful chemicals and relies on the petrochemical industries (or poor recycling system) for its raw material. This means that fashion industry staples are dependent on fossil fuel extraction. When washed, these fabrics release billions of tiny plastic particles called "microfibers" that flow down our drains and into our rivers, lakes and oceans, being one of the biggest sources of ocean pollution. Moreso, this type of clothing take 500 years to biodegrade, versus 6 months for Lyocell. Thus, choosing biodegradable fabric is the best option for our futur.
High Quality Design, Production and Fabric
Say no to fast fashion and non-ethical labor, and wear classic colours and designs that can pass through years. Also, by choosing good quality clothing made in Montreal, Canada, you encourage good working conditions and create local employment.
Low Environmental Impact
It's not just about our biodegradable fabric, but also compostable shipping bags, recycled kraft mailer labels, and recycled cotton T-shirt shipping cards. If you have any ideas on how we could be even more eco-friendly, please let us know! :)
We need to reduce or avoid the purchase of clothes made of synthetic fibers to minimize the amount of microfibers entering the oceans through our washing machines and filling up landfill.